MARISSA POWERS

Phone: 615-390-8254 | Email: marissa@marissa-powers.com
LinkedIn: https://www.linkedin.com/in/marissaparkes


Strategic and data-driven digital marketing leader with over 5 years of agency experience and a proven track record in managing performance campaigns, optimizing lead generation, and improving conversion through multichannel strategies. Excited to challenge conventions and build the next chapter of user growth.

PROFESSIONAL EXPERIENCE

Senior Performance Marketing Manager
 215 Marketing | Remote | 2024 – April 2025

  • Improved new deal acquisition from 6% to 11% QoQ for a B2B SaaS client through full-funnel, multi-channel digital strategy.

  • Designed and executed targeted campaigns using A/B testing and performance optimization across Google, Meta, and LinkedIn.

  • Created ICP profiles and built segmented audiences to align with sales-qualified goals.

  • Managed SEO content strategy and CRO initiatives to increase organic lead quality.

  • Oversaw quarterly and annual paid media budgets.

Senior Paid Media Specialist
 BOL Agency | Remote | 2022 – January 2024

  • Led strategy for a B2B cybersecurity client, increasing pipeline by 158% QoQ through channel restructuring and audience targeting.

  • Executed and optimized paid media campaigns on LinkedIn, Meta, display, and search.

  • Developed ABM campaigns using 6sense data and audience intent signals.

  • Collaborated with sales to align campaign goals with lead quality and lifecycle stages.

  • Managed quarterly budgets and presented campaign insights regularly.

Digital Marketing Specialist – Paid Media & SEO
 Room 214 | Remote | 2021 – July 2022

  • Built and optimized paid media campaigns across Google and Meta platforms.

  • Developed monthly analytics reports using Google Analytics and Tag Manager.

  • Executed CRO testing, content strategy, and technical SEO audits.

  • Managed Google Merchant Center feeds and implemented tracking infrastructure.

TECHNICAL PLATFORMS

Google Ads, Microsoft Ads, Mailchimp, ChatGPT, Gemini, Meta, LinkedIn, Reddit, StackAdapt, AgilityAds, Google Analytics 4, Google Tag Manager, SEMRush, 6sense, Hubspot, Screaming Frog, Wordpress, Unbounce