MARISSA POWERS

Phone: 615-390-8254

Email: marissa@marissa-powers.com
LinkedIn: https://www.linkedin.com/in/marissa-powers

SKILLS SUMMARY

Growth marketer with extensive hands-on paid platform execution and ownership of client strategy. Accomplished in developing client-facing relationships and KPI strategies. Experienced in launching and scaling campaigns and testing across audiences, platforms, websites, and devices.

KEY ACHIEVEMENTS

  • Reworked enterprise ABM media strategy for B2B SaaS product and grew paid deal volume from 6% to 11% quarter over quarter.

  • Led paid search and social strategy for a B2B SaaS GIS client and grew pipeline by 158% quarter over quarter by updating budget allocation and testing target audiences.

  • Generated 32 franchise development SQLs worth $2M/each with an annual budget of $160k.

  • Structured and managed quarterly and yearly budgets for B2B clients in SaaS, cybersecurity, franchise development, insurance, government, and construction.

  • Generated and presented monthly reports for stakeholders with vanity and KPI metrics. 

  • Managed annual budgets exceeding $1M.

  • Built multiple advertising platforms from the ground up including conversion tracking, analytics, CRO testing, always-on, and seasonal campaigns.


RELEVANT EXPERIENCE

215 MARKETING | Senior Performance Marketing Manager | Jan 2024 - April 2025 

  • Launched and grew net-new full-funnel campaigns across Google Ads, Meta, LinkedIn, and programmatic display.

  • Designed seasonal campaigns for B2B SaaS products with Q4 growth.

  • Led attribution modeling using A/B testing and analytics to inform budget and growth strategy.

  • Created lead generation testing roadmaps for multiple ICPs.

  • Delivered strategic performance insights in stakeholder business reviews for client-facing reporting.

  • Managed website launch for brand refresh with teams across multiple departments, both in-house and contractors.

BOL AGENCY | Senior Paid Media Specialist | July 2022 - Jan 2024

  • Launched ABM campaigns with 6sense intent signals and target lists; collaborated with sales on high-intent targeting.

  • Launched and grew net-new full-funnel campaigns across Google Ads, Meta, LinkedIn, and programmatic display.

  • Managed budgets, conducted CRO testing, and scaled creative and audience variations.

  • Produced actionable campaign insight reports for growth recommendations.

  • Mentored team members and led onboarding of performance hires.

ROOM 214 | Digital Marketing Specialist | Mar 2021 - July 2022

PAID MEDIA

• Structured and built out search and paid social campaigns.

• Use conversion data to strategize campaign tactics across channels.

• Manage Google Merchant Center, including Product Shopping Feeds.

SEO

• Monthly analytics and data reporting, optimization, technical audits.

• Content strategy, CRO testing, and competitive analysis.

• Google Tag Manager execution – set up, tagging, tracking.

SKILLS AND STRENGTHS

Client Management: Client-Facing Relationships • Monthly Reports • Ongoing Communications

Team and Performance Management: Leadership and Team Management • Time Management • Time Tracking Systems

Work Environment: Startups • Remote • Agency

Process: Process Improvement • Project Management

Research: Industry / Market Research • Competitive Analysis • User Experience

TECH STACK

Paid Media Platforms: Google Ads • Microsoft Ads • Meta • Linkedin • Agility Ads • Stackadapt • Reddit • DV360 • 6sense • YouTube

Analytics: Google Analytics 4 • Google Tag Manager • SEMrush • Screaming Frog • Ahrefs • Google Search Console

Web and CRO: Wordpress • Unbounce • Ad Platforms

Email Platforms: Klaviyo • Mailchimp

CRM: Hubspot • Salesforce

Integrations: Zapier

CRO: HotJar • Crazy Egg • Microsoft Clarity • Google Optimize / Optimizely

Productivity: Google Workspace • Zoom • Slack • Microsoft Office • Google Suite

Project Management: Asana • Trello

Other: Figma • Canva

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