Phone: 615-390-8254 | Email: marissa@marissaparkes.com

SKILLS SUMMARY

Full-funnel strategist with startup experience who pivots well and is a creative problem-solver.
Strong background in paid media, SEO, CRO, and multi-channel flows.
Organized collaborator who works well independently and as part of a team.
Expert in ad platforms, CRMs, analytics and tracking, project management programs, and ABM tools.

RELEVANT EXPERIENCE

215 MARKETING - B2C/B2B Agency Remote | 2024 - 2025

SENIOR PERFORMANCE MARKETING MANAGER

• Increased percentage of new deals QoQ from 11% to 6% for B2B SaaS client

• Audit and strategize for existing and incoming clients based on data metrics

• Audience testing, particularly related to customer journey

• Execute and optimize SEM, Meta, display, and programmatic builds

• Structure and oversight of monthly budgets; yearly budget planning

• Data reporting and client presentations with strategic insights

• Build relationships with publishers and media vendors

BOL AGENCY – B2B Agency Remote | 2022 - 2024

SENIOR PAID MEDIA SPECIALIST

• Built new financial year strategy for B2B SaaS client; increased QoQ pipeline x158%

• Restructured B2B SAAS cybersecurity account and increased QoQ leads x40%

• Audience testing, CRO, and ABM development with 6sense data

• Structure yearly/quarterly budgets for multi-channel campaign strategies

• Execute and optimize SEM, Meta, display, and programmatic builds

ROOM 214 - B2C/B2B Agency Remote | 2021 - 2022

DIGITAL MARKETING SPECIALIST PAID MEDIA

• Structure and build out of SEM and paid social campaigns

• Use data & analytics to strategize campaign tactics across channels

• Manage Google Merchant Center, including Product Shopping Feeds

SEO

• Monthly analytics and data reporting, optimization, technical audits

• Content strategy, CRO testing, and competitive analysis

• Google Tag Manager execution – set up, tagging, tracking

CERTIFICATIONS

CERTIFICATIONS: Google Ads, Google Analytics 4, SEMrush, Hubspot